Parking management holds the key to achieving local land use, transportation, and sustainability objectives. Effective parking management increases the efficiency with which parking is used, reducing the need for added parking construction, improving customer satisfaction, and reducing congestion. This online workshop provides a method for developing strategic parking management measures that fit the local context. It reviews the range of management methods available, such as pricing, shared parking, and district management, and the shows how to put those strategies into action.

Additional course detail is provided in the sections below.

• Course Topics
  • Parking as the "tail that wags the dog" as in relationships with land use, economic development, transportation, sustainability, and social equity goals
  • The problems with "set it and forget it" parking management, and why that is a default approach
  • Relationship of minimum parking requirements to parking reform
  • Basic aims of parking management: support public goals, use existing parking more efficiently, and reduce negative impacts of unmanaged parking
  • The model of parking management: reduce parking demand per unit of activity and increase space use efficiency while recognizing social justice issues
  • Review of techniques: parking management, technology and equipment, pricing, regulations, curb management, repurposing curb parking, and education/marketing
  • Strategic planning process for parking management in a resiliency framework
  • Developing parking management strategies that match local context: big city, small downtown, business park, shopping center, and residential neighborhood
  • Engagement processes for achieving buy-in and the politics of reforming parking management
  • The future of parking: trends that will affect parking supply and management including the post-COVID-19 era and new technology
• Course Outline

  MODULE 1: Parking’s Role in Land Use and Transportation Systems

  MODULE 2: Relationship of Parking Requirements and Parking Management

  MODULE 3: Core Principles of Parking Management

  MODULE 4: Parking Management Toolkit

  MODULE 5: Process for Strategic Parking Management

  MODULE 6: Detailed Review of Parking Management Tools

  MODULE 7: Application of the Toolkit

  MODULE 8: Application of the Toolkit (continued)

  MODULE 9: Community Engagement and Politics

  MODULE 10: The Future of Parking Course Review and Questions

• What you will learn

  Students will learn how to develop and implement a parking management plan that matches the local context with best-practice examples from California and beyond. Such a parking management plan supports local sustainability, economic development, and livability goals.

• Who should attend

  This course is intended for land use planners, transportation planners, engineers, economic development professionals, business improvement district managers, and parking professionals. This course will benefit practitioners in the public, non-profit, and private sectors.

• Course Prerequisites

  The course draws on two books written by Dr. Willson. The books provide a more detailed explanation of parking methods and are recommended for those taking the course: Parking Management for Smart Growth : shows how to make the most from every parking space using strategic parking management. ISBN: 9781610914611. Paperback: $40.00. June 2015. Parking Reform Made Easy: shows how to reform minimum parking requirements so they support broad community goals. ISBN: 9781610914451. Paperback: $40.00. June 2013. A 20% discount on both books is available to those taking the course if you order through the Island Press website. Use the promo code 2PARK when you check out.

• Course Instructors

  Richard Willson, PhD, FAICP, Professor, Department of Urban and Regional Planning, California Polytechnic State University, PomonaDr. Willson is a professor in the Department of Urban and Regional Planning at Cal Poly Pomona. Dr. Willson is an expert on transportation planning, parking supply and management, and climate change planning. His 2013 book, Parking Reform Made Easy, provides a method for reforming minimum parking requirement. Parking Management for Smart Growth (2015) provides a strategic approach to parking management in the context of a sharing economy. He approaches parking reform from a pragmatic standpoint of seeking improvement from each community's starting point. This melding of technical, administrative, and political aspects is highlighted in his most recent book, Reflective Planning Practice: Theory, Cases, and Methods (2021), which includes two case studies based on his parking consulting practice.Dr. Willson consults on parking issues with regional and local agencies such as the Bay Area Rapid Transit District, local cities, and developers of urban infill projects. Dr. Willson holds a Ph.D. in urban planning from the University of California, Los Angeles, and is a Fellow of the American Institute of Certified Planners.

• Registration Information

  Registration for this course occurs at the TechTransfer training host site. Use the button to the right to directly access the course page and registration portal. You will be asked to create a user account as part of the registration process. A confirmation email will be sent to you within two business days of TechTransfer receiving your paid registration. If you have any questions or need assistance, please contact the TechTransfer Registrar at (510) 643-4393 or registrar@techtransfer.berkeley.edu.

• For more information

  To learn more about TechTransfer courses and credits, see their FAQ (https://www.techtransfer.berkeley.edu/faq-page). To learn more about TechTransfer's cancellation, refund, and substitution policies, see How to Enroll (https://www.techtransfer.berkeley.edu/enrollment/how-enroll). Cancellation Policy The cancellation fee for this course is $75. At TechTransfer, there are no refunds for classes with registration fees of $75 or less. For all other classes, you may cancel your enrollment and receive a refund of your registration fee less $75, provided they receive your written request to cancel at least 5 full working days before the class is scheduled to begin. In lieu of canceling your registration, you may (1) transfer your registration to another TechTransfer class, (2) receive a tuition credit for the full amount, useable toward a future class, or (3) send a substitute in your place. Note: TechTransfer recommends you discuss any possible problems or online security issues with your IT person before you register for any online classes. If you are worried about connectivity issues, please contact the online training coordinator the week before the class to schedule a time to test your system. If you do not test your system and you have technical issues during a live online class, we will not provide a refund.