The Transportation Research Board (TRB) recently published “Employer-Based Behavioral Traffic Safety Programs”, exploring strategies to reduce work-related vehicle crashes. The study highlights how employer-led programs can shape driver behavior, foster a strong safety culture, and improve overall workplace safety. Traffic crashes remain the leading cause of workplace fatalities in transportation, and traditional safety measures alone are often not enough.

This research identifies key program components, including driver training, in-vehicle monitoring, and incentive-based safety campaigns. Integrating behavioral change theories, such as the Theory of Planned Behavior and the Transtheoretical Model of Change, helps employees adopt safer driving behaviors. Interviews with employers show that programs grounded in safety culture are more effective at reducing crash frequency and severity.

To make these insights actionable, TRB developed an interactive web-based guidance tool. It offers step-by-step instructions for planning, implementing, and evaluating employer-based traffic safety programs. With case studies, logic-model templates, and effectiveness measures, the tool helps organizations strengthen safety culture, monitor outcomes, and learn from best practices across industries.

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