Evaluating Traffic Safety Campaigns
BTSCRP's guide to Evaluating Traffic Safety Campaigns provides insights into current practices for measuring the effectiveness of behavioral-based traffic safety campaigns.
Traffic safety public awareness and education efforts are two countermeasures that traffic safety professionals, including those working at state highway safety offices (SHSOs), employ to improve roadway user safety.
These efforts are intended to share messaging that will raise awareness of dangerous roadway behaviors, increase knowledge of the impact of these behaviors and safer alternatives, change attitudes about both those behaviors and the alternatives, and ultimately, change those behaviors.
This guide also presents a framework for evaluating traffic safety campaigns, with the goal of deploying future campaigns that more effectively promote safer road user behaviors.
About BTSCRP
The Behavioral Traffic Safety Cooperative Research Program (BTSCRP) provides practical solutions to save lives, prevent injuries, and reduce costs of road traffic crashes associated with unsafe behaviors, by addressing topics like distracted and impaired driving, characteristics of younger and older drivers, speeding, and law enforcement.
